/ Value Proposition·MECLABS Marketer-Philosopher
Conversion Training
Five short video lessons on value proposition — the Explain and Persuade arc from the MECLABS Marketer-Philosopher curriculum by Flint McGlaughlin. Open a lesson for the full brief, key insights and key takeaways; the session itself plays on courses.meclabs.com.
Format
5 video sessions
Runtime
≈ 55 minutes
Instructor
Flint McGlaughlin
Arc
Explain → Persuade
Lesson 01 · 02
Clarity
“YES, I understand”
Lesson 03
Credibility
“YES, I believe”
Lesson 04
Appeal
“YES, I want this now”
Lesson 05
Exclusivity
“YES, I want this from you”
- YES, I understand · ≈ 15 minValue Proposition DefinitionOptimize your conversion rate with this powerful question4 insights · 4 takeaways · 3 learning points
- YES, I understand · ≈ 10 minValue Proposition DangerIf you make this mistake your offer’s value does not matter4 insights · 4 takeaways · 3 learning points
- YES, I believe · ≈ 12 minValue Proposition Credibility3 ways to help people instantly believe your message4 insights · 4 takeaways · 3 learning points
- YES, I want this now · ≈ 12 minValue Proposition Power3 ways to intensify the force of your value proposition4 insights · 4 takeaways · 3 learning points
- YES, I want this from you · ≈ 6 minValue Proposition StrategyEverything you need to know in 6 minutes5 insights · 8 takeaways · 3 learning points
